The history of the "minute" concept
Aesthetics, a shared dream
The Skinminute brand originated as a professional skincare line for Bodyminute salons. The first Bodyminute beauty salon opened in 1998, offering a subscription service with the aim of revolutionizing the beauty industry and attracting a wider audience of women who dreamed of enjoying a treatment in a salon but couldn't bring themselves to visit one due to financial and time constraints. Its innovative concept, offering new treatments by subscription and exclusively without appointments, allowed all women to discover wellness and experience it as a new, accessible, and spontaneous lifestyle.
Indeed, at the time Bodyminute was born, aesthetics was exclusively reserved for a public of women over 50 years old and the treatments offered by its competitors were very expensive and did not allow the experience to be repeated in the short term.
The revolutionary new treatment
Bodyminute's new in-salon treatment was designed to be performed exclusively by a trained esthetician, formulated and specially developed for easy application on all skin types thanks to Skinminute Swiss cosmetics. Just as Chanel liberated the waist and limbs from corsets by offering movement to its models, so too does Bodyminute's new treatment liberate women from the constraints of corsets, allowing them to indulge in a complete experience of well-being and self-love.
The "MINUTE" concept
The Skinminute range is based on the same principles and has supported Bodyminute salons since their inception. The "minute" concept for cosmetics signifies formula effectiveness, simplified skincare routines, and accessibility for all women, without compromising on quality.
